Thursday 23 February 2012

Chantecaille's Reef Encounter























We've always applauded beauty companies that give back.
     And no, we're not cynical when brands do this.  Even in a small way. We share Big Chief Sitting Bull's philosophy (OK, so this is a bit deep for a couple of beauty editors, but here goes):  'We do not inherit the earth from our ancestors;  we borrow it from our children'.
     And the same applies to the oceans, of course.
     So:  good for Chantecaille for partnering with the Marine Conservation Institute, to help protect coral reefs - at risk due to pollution, over-fishing, global warming.
     The fund-raiser comes in the form of an exquisite Coral Reefs Palette, featuring perfect-for-now shades of shadow (and a pretty coral pink blusher).  It's a splurge, rather than a steal (at £73) - but to us, the 5% donation is still a beautiful gesture.
     And wouldn't it be nice to see the creators of mass-market make-up following Chantecaille's lead...?
     If every cosmetics brand did something, the world really would be a more beautiful place.
     So we're throwing down the gauntlet.
     (Or maybe the flipper.)
     Because we want to see our industry do just that.

Chantecaille:  www.chantecaille.com
To read more about the Marine Conservation Institute, click here