Tuesday, 28 February 2012

Calvin Klein: third time lucky...?

We have been in this business for a l-o-n-g time.  And sometimes, we feel like we've seen it all before.
     And when it comes to Calvin Klein make-up, we kinda have.
     Jo actually remembers chatting casually to Calvin in the early 80s, when he came over to Brown's fashion boutique to launch his very first make-up collection, in its brick-red packaging.
     Then there was the silver-liveried incarnation, in the 90s.  We had some real favourites, in that range, before it sunk without a trace.  (Or maybe a smudge.)
     But soon, Calvin Klein cosmetics will be back, in its third incarnation (courtesy of Coty):  ckOne, a 130-product line launching globally in March, with an ad. campaign directed by the talented Fabien Baron.
     Here's your preview.  Personally, we can't wait to get our hands on it.  (And put it through its paces, with our Beauty Bible testers.)
     Fashion, fragrance, now faces.
     And fingers firmly crossed, this time.