The fashionistas are as we speak preparing to perch on their gilt chairs for London Fashion Weekend.
But any self-respecting beauty-hound will be making a bee-line for Beach Blanket Babylon, in Shoreditch, where Bourjois is setting up (pop-up) shop upstairs from 16th - 20th February.
Think: up to 65% off retail prices for their bestselling make-up lines.
Think: limited edition exclusives.
Think: a team of make-up pros on hand, for makeovers.
Think: complimentary hairstyling and nail art.
Think: the possibility of a personal sketch by fashion illustrator Zarina Liew, whose work's pictured above. (Her website's here.)
Think: daily deliveries of delicious fresh macarrons.
Think: goodie bags for the first 50 customers each day, plus lots of daily prizes.
Actually, don't think.
Just get yourself there.
Bourjois Boutique, The Gallery, Beach Blanket Babylon, Shoreditch, London E1 6LA
Follow Bourjois on Twitter for daily updates: @bourjois_uk