We're very fond of Liberty's quirkiness, and the fact this department store breaks lots of rules. Take this new makeover of their beauty hall: in general, marbled floors are the order of the day in such departments, but at Liberty's revamped -beauty-zone you'll find pastel-patterned wood-and-tiles, beamed ceilings and terribly Liberty-esque, peacock-patterned counters.
It's doubled in size, making room for lots of new beauty excitement...
... The first-ever Aromatherapy Associates 'counter', so you can experience the whole range.
... Hourglass Cosmetics (which you can also find on www.zuneta.com, our 'Beauty-Bible-approved site), which marry anti-ageing technology with gorgeous shades.
... A Trish McEvoy counter. What can we add: the woman's a genius.
... Bobbi Brown. (Ditto.)
... Chantecaille skincare and colour: luxe treats from mother-and-daughter duo Olivia and Sylvie, loved by those-in-the-know.
Of all the department stores, Liberty's selection of 'niche' fragrances is already the most nostril-exciting out there (think: Frederic Malle, Le Labo and Maison Francis Kurkdjian, Byredo).
But do look out for the beauty hall's so-called 'hot tables', showcasing other new discoveries: Andrea Garland's vintage-packaged balms, Strange Beautiful nail polishes in outlandish shades, sSwedish Sachajuan haircare, and more, more, more. (Do look out for Ellis Faas, while you're there - one of Jo's fave make-up brands.)
All in all, may we take the liberty of suggesting you drop by?
Regent Street, London W1B 5AH/020-7734 1234