Tuesday, 29 November 2011

The Campaign for Slow Scent

As we're always saying, scent-shopping shouldn't be rushed.  Ever.  You need time to stop, relax, explore.  And then maybe even go away again, before making up your mind.  (It's the enduring base notes in a fragrance which you really live with, and those don't unfurl for a few hours.)
     At Beauty Bible, we support the idea of Slow Food.  And Slow Travel.  And now we'd like to launch a Campaign for Slow Scent, inspired by the new Les Senteurs boutique, in Marylebone - because we cannot think of a nicer place for leisurely scent exploration.
     It's getting on for thirty years since Michael and Betty Hawksley opened their first shop, in Pimlico - and now the baton has been passed to their daughter Claire, who's heading up a truly knowledgeable team at this new temple to scent, tucked away behind Marble Arch.
     There are fabulous niche and independent fragrances showcased there, cleverly categorised - think:  chypre, floral, leather/tobacco, etc. - to help you take a short-cut to 'possibles'.  Fragrance houses include Frederic Malle, Mona di Orio, Juliette Has A Gun, Lorenzo Villoresi (the legendary Florentine perfumer), Parfumerie Générale, Serge Lutens, Annick Goutal...
     Oh, we could go on - but instead, we're going to urge you to find a decent window of time to make a scent pilgrimage of your own, just as soon as you can.
     Then enjoy taking it s-l-o-w, when you get there.  Because when it comes to finding a new fragrance, you really can't hurry love.

Les Senteurs store and Scent Salon, 2 Seymour Place, Marylebone, London W1H 7NS
020-7138 5842