From tomorrow, it's Earth Month. But at Aveda, it's really Water Month, because this year their planet-saving initiative is to raise money to help some of the world's poorest communities to access clean water and sanitation - especially in Nepal and Ethiopia - through WaterAid.
And next Monday - 4th April - Aveda has organised a Walk for Water along London's South Bank: a five-mile walk that's equivalent to the long walk that many women and children in developing countries face every single day, to collect water.
Meet at 2 p.m. outside City Hall (registration is from 2.15 p.m., and the walk starts at 3 p.m.) Could there be a more worthwhile way to spend a spring afternoon...? Meanwhile, there are other fund-raising initiatives being organised by Aveda salon and counter staff around the country - simply click here to find your nearest.
All budding 'Water Warriors' (as Aveda puts it) can watch WaterAid's moving video by clicking here. Just be warned: it may have you in floods.