Oh, we like a range with a sense of humour.
And we certainly like the idea that Lush's new refreshingly-but-subtly mint-scented men's range might mean he keeps his hands off our Clarins and Liz Earle.
First Dirty triumph: Tooth Tabs. Designed to keep thousands of toothpaste tubes out of landfill, these solid tablets feature sodium bicarb to clean teeth, cream of tartar to brighten, plus spearmint to freshens the breath. Pop one in the mouth, then brush as normal.
Second triumph: the Dirty Body Spray, which looks like appealingly like something designed to oil up his Harley Davidson, and therefore might gladly use on his pits.
Third stroke of genius: if the man in your life uses any of the products individually, they'll smell good - but when he follows the entire grooming routine, the different elements combine to make one pretty-darned-sexy scent, fusing spearmint, tarragon, thyme, oak moss, lavender, sandalwood and neroli.
So yes, Lush, you can talk Dirty to us, anytime...