How sexy do your smalls smell? If you're tired of Tide and over Ecover, you might like to try these very chi-chi alternatives, from talented French 'nose' Francis Kurkdjian - whose fragrances are now starring in Space NK, and who's worked for Lanvin, Gaultier, Narciso Rodriguez and Dior.
It's a little-known industry secret that many 'noses' have created fragrances not just for perfume houses, but for laundry. So Francis has come right out of the (linen) closet and confected the ultra-luxe Aqua Universalis Laundry Washing Liquids under his own name, with a hint of Sicilian bergamot and lemon, and a spring-like waft of white flowers.
OK, they're £29 a pop (but for a huge, huge bottle). And we're only suggesting you use them (sparingly) on your favourite Sabbia Rosa/Agent Provacateur undies, rather than for the whole family's mud-caked wash.
But we promise: your knicker drawer will never have smelled so exquisite.