Look v-e-r-y closely. And then, if you're us, do rather unladylike cartwheels around the office.
Because what's at the very centre of this 'greenhouse' in L'Occitane's just-opened flagship boutique in New York's Flatiron District?
Answer: a giant blow-up of The Anti-Ageing Beauty Bible. The reason? To celebrate the fact that L'Occitane's Immortelle Divine Cream scored the highest mark of any 'miracle' product we've ever trialled - over 16 years of research - in our book, beating literally hundreds and hundreds of others.
So the whole greenhouse is Immortelle-themed (immortelle being a Corsican 'wonder plant' you're going to be hearing much, much more about in 2012).
We can't wait to see the store ourself on our next New York pitstop. It's very gorgeous generally. And there were lines around the block on day of opening of customers.
Who - like us - clearly think it's divine, divine, divine...