Not least because of the rather wonderful, waft-me-to-paradise-with-a-single-sniff visual for his new Roja iPhone App.
Roja Dove, the renowned professeur de parfums, has distilled 30 years of fragrance knowledge into a perfume guide in which he describes and categorises a scent, and nudges you in the direction of others you might like to try. (Having created our own Beauty Bible Beauty Steals App, we appreciate what a lot of hard work has gone into this project.)
OK, so the descriptions aren't quite as evocative as Jo's, on her (other) blog, The Scent Critic - but it's a must-download for devoted scentophiles and Roja fans (who are legion). So far, there are 1000 fragrances listed on there, with more to come.
Roja Dove Scent Selector is available now from the iTunes Store, price £2.99 (and you can of course 'gift' Apps, too.)
And round here, with our limited-edition NEOM Christmas Wish candles flickering spicily, it's beginning to smell a lot like Christmas.