Because this is surely a landmark in cosmetics history: MAC has teamed up with our favourite nonagenarian to create a range of colour cosmetics launching exclusively on-line, from January 12th.
Some years ago, Jo found herself standing next to the most incredibly stylish white-haired most-definitely-not-a-'little-old-lady', in a Paris cashmere store. For years, she wondered who the drop-dead- stylish stranger was.
But in recent times, Iris Apfel - who once worked for Women's Wear Daily, helped redecorate The White House for nine presidents, is the subject of a book called Rare Bird of Fashion (photographs by Eric Boman) and still lectures on style - has gone on to blaze a trail and prove that older women need not fade away.
And there's definitely no chance of that, with those showstopping red lips and nails.
Iris, we salute you. (And MAC too...)