Friday 19 February 2010

And up pops Rimmel...



... At Selfridges. You'll have to be quick - they're only there for a month (from yesterday) - but near the door to Miss Selfridge is a fab temporary counter for iconic British brand Rimmel. There are two eat-your-heart-out-Doctor-Who telephone-booth-style makeover areas and a clutch of brush-wielding Rimmel make-up artists waiting to prettify and advise you. (Usually Rimmel, of course, is sold straight off the shelf with nobody to talk you through the products.) We also discovered some rather cute exclusive-to-Selfridges deals like the black metallic Glam Bag and a clutch of other new launches which are being unveiled here, including Colour Show Off Lipstick and The Max Mascara Waterproof - a rain-proof version of their bestselling lash-volumising mascara which was just what the make-up doctor ordered on sodden Oxford Street yesterday!