Tuesday, 26 January 2010

The secret of French (natural) beauty?



Pictured here: Simon Ford, ex-Neal’s Yard Remedies, whose new crusade is to introduce the French botanical skincare brand Melvita to the UK. (Which he proceeded to do in Jo’s greenhouse, pictured here…!) Look out for flagship stores opening in London later this year, showcasing a huge range of products (and a web shop that opens just three days from now). We're on tenterhooks waiting for the opinions of our testers for The Green Beauty Bible about the brand – which was first to be Ecocert-certified organic in France (and whose parent company is lovely L'Occitane) – but meanwhile we’re rather impressed by the eye make-up remover (there are soooooo few decent natural options around) and gently cleansing Micellar Water, in particular. (And what’s with the name? 'Mel’ is from honey, ‘vita’ means life. Voilà!)

www.melvita.co.uk