Monday, 23 April 2012

Aveda's still Lighting the Way

There's a week left of Earth Month.  As authors of The Green Beauty Bible, we've been taking our cloth bags to the grocery store, upcycling old jewellery and turning into fanatical light turner-offers.  (Even more so than usual.)  Hope you have, too.
     An easy-peasy way to show you care, meanwhile, is to buy an Aveda Light The Way Candle.  Every year, these are sold to raise funds for the Global Greengrants Fund, to improve awareness of the need for clean water around the world.
     $16 million's been raised in just five years, with over 26,000 individuals benefiting from wells and water infrastructure.  At the same time, 3,000 women have been trained in community environmental management.
     As for the candle itself:  soy-based, it smells gorgeously Aveda-esque, with its stress-easing blend of clary sage, lavender and lavendin, sourced in Provence.  And the glass container's made from the 100% recycled bottoms of drinks bottles.
     From the £16 price of each candle, £13.33 goes to the Fund.  (The other bit goes to the Chancellor of the Exchequer, in VAT.)
     Now, wouldn't it be nice if he did his bit for Earth Month, and threw the VAT into the pot...?
     That's just the kind of low-energy-lightbulb moment that could make a world of difference.  

Stockists/0870-034 2380
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Find the Light The Way Candle at by clicking here