Laura Rudoe has two babies. One is Oliver, 18 weeks (being flashed by Laura proudly here on her phone). The other is Evolve, which has had a year’s gestation: an Ecocert-certified, reasonably-priced organic beauty brand that is just being unveiled in John Lewis and on Ocado. (Nothing's over fifteen quid and most items are priced at £9.99.) Laura – who previously worked on the Nude brand – has come up with a capsule collection of botanical skincare essentials, and Beauty Bible is especially taken with the packaging (created from recycled milk bottles), which sets a new standard while not compromising on chic. Pretty smells and nice textures, too. (And as for performance, we’ll be sending some of Evolve’s ‘hero’ products to our Tried & Tested panellists. So stay tuned.)
www.evolvebeauty.co.uk
