Tuesday, 1 June 2010

Ode to a new Jo Malone fragrance...



So: to Keats House, in leafy green Hampstead - not exactly the roughest location Beauty Bible's ever experienced a fragrance unveiling. (There have been too many draughty warehouses to mention - and we'll never quite forget the Dior Farenheit three-act ballet in a frozen tent on the tundra that used to be London's docks, before Canary Wharf went up. The dry ice and chilled canap├ęs didn't help, either.) But oh, we were excited this time: Jo Malone had Eurostarred in Christine Nagel, who is probably the single reason why suddenly we've gone from feeling that Jo Malone's fragrances are a bit ho-hum to - well, pretty darned glorious, actually. Already with the warm and sensual Cologne Intense fragrances under her slim belt, Christine has now confected English Pear & Freesia, which will launch in September. We're seriously excited about this new partnership between JM and Christine, who has a list of fragrant triumphs as long as your arm: Cartier Eau de Cartier (in 2001), Hypnose Senses (2009), Guerlain's Les Elixirs Charnels (2008), Dolce & Gabbana The One For Women - well, we could go on but we think you get the fragrant drift. This one's crisp and fresh and sparkling and pretty as a picture (a bit like Christine herself), and almost - almost - makes us long for Keats's season of mists and mellow fruitfulness, when we can truly wallow in its soft juiciness.