Last night was a bit of a landmark for Beauty Bible. We hosted our first-ever Beauty Bible Awards, at One Alfred Place in London, recognising the brands who’ve put on stellar performances in our books The Green Beauty Bible (paperback) and Beauty Bible Beauty Steals, which is just hitting the bookstores now. There was no Rocky-style music, no flashing light show, no stage – and we didn’t allow the recipients of their award to make Gwyneth Paltrow-style thank-you speeches (or even open their mouths except to smile for the cameras, actually!) From now on, look out for Beauty Bible Award stickers on products, banners in-store and symbols appearing on websites for products that have put on stellar performances in our books, as judged by our diligent testers. (Congratulations to A’kin, who are first off the mark with Beauty Bible Awards stickers, which you can look for on their Unscented Hand, Nail & Cuticle Treatment.) And here we are with John Frieda, whose haircare brand won more awards than any other, in Beauty Steals… Congratulations to John, and all the other worthy award-winners. When our testers love your products, we know it really is something to shout about…
