Wednesday, 12 August 2009

V-v-v-v-e-r-y e-x-c-i-t-i-n-g-g-g

That’s what happens when you try to type with a vibrating mascara in one hand. Well, not really. But no sooner had we been musing about which budget beauty brand would be first to launch a vibrating mascara - territory claimed at the top end of the market by Lauder and Lancôme - than Maybelline were first past the post with Pulse Perfection, launching this month (August) at Boots for £14.99. (At the same Sanderson Hotel event, they also showed us Color Sensational: 26 shades of lip-quenching colour - and it was definitely the first time we’ve watched a burlesque striptease at a beauty launch!) Still, it’s Pulse Perfection that got us buzzing - and Maybelline New York make-up artist Fiona Jolly agrees: ‘I was cynical about vibrating mascaras. But I’m such a convert that honestly, I predict that within five years there won’t be a non-vibrating type, because they do all the work, wiggling the wand from root to tip!’