Monday, 29 June 2009

The queen of mineral make-up

You’d have to have been living on planet Zog for the past year to miss the fact that mineral make-up is the hottest make-up story in a l-o-n-g time. But it was Susan Posnick - who we breakfasted with recently at The Charlotte Street Hotel - who started the whole mineral hoo-ha, with her ColorFlo product. It’s awfully clever: the powder’s in the brush (which overcomes the downside of mineral make-up: it gets everywhere, as the mineral make-up counter in Selfridges proves. It gets like Pompeii down there). You simply click to prime the brush with powder (Susan claims that after the first time, you don’t even need to do that), and swirl into skin, building up flawless coverage. After breakfast with Ms. Posnick, Jo is a belated convert (Sarah meanwhile resisting the urge to say ‘I told you so…’) - she simply needed to find her perfect shade, which turns out to be M4 Light Beige. It’s even helped Jo get over her grief at the discontinuation of Giorgio Armani’s Hydra-Glow foundation.