We've always applauded beauty companies that give back.
And no, we're not cynical when brands do this. Even in a small way. We share Big Chief Sitting Bull's philosophy (OK, so this is a bit deep for a couple of beauty editors, but here goes): 'We do not inherit the earth from our ancestors; we borrow it from our children'.
And the same applies to the oceans, of course.
So: good for Chantecaille for partnering with the Marine Conservation Institute, to help protect coral reefs - at risk due to pollution, over-fishing, global warming.
The fund-raiser comes in the form of an exquisite Coral Reefs Palette, featuring perfect-for-now shades of shadow (and a pretty coral pink blusher). It's a splurge, rather than a steal (at £73) - but to us, the 5% donation is still a beautiful gesture.
And wouldn't it be nice to see the creators of mass-market make-up following Chantecaille's lead...?
If every cosmetics brand did something, the world really would be a more beautiful place.
So we're throwing down the gauntlet.
(Or maybe the flipper.)
Because we want to see our industry do just that.
Chantecaille: www.chantecaille.com
To read more about the Marine Conservation Institute, click here
