Well, it's official. Today, the results of the latest
CoolBrands survey are unveiled, as judged by an appropriately too-cool-for-school panel that includes Ben de Lisi, Sadie Frost, Kelly Hoppen, Gizzi Erskine, Lisa Snowdon and many, many influential art directors and designers.
The criteria? Style. Innovation. Originality. Authenticity. Desirability. Uniqueness.
So - cue drumroll! - the winners are...
Dermalogica, voted the coolest skincare brand (beating Creme de la Mer and Eve Lom, no less.)
And in haircare,
ghd (that's the Good Hair Day people) were straight-up winners, pipping TiGi and John Frieda to the post.
That's just the tip of the
CoolBrands iceberg, of course: in all, there are over 500
CoolBrands (whittled down from 10,000), many of them showcased in a luxurious hardback book. If you've got a spare £50 knocking around. And you're a brand junkie.
What our Jo's also tickled by, meanwhile, is that the lil' ol' organic chocolate brand she started with her husband Craig Sams, in 1991, is for the fifth year running Britain's coolest food brand.
And if all these wins aren't an excuse for a nibble on a bar of Butterscotch, we'd like to know what is.
www.coolbrands.uk.com
For more about
Dermalogica click
here
For more about
ghd, click
here